Jaipur.The Institution of Civil Engineers Society (ICES), under the “One District One Product (ODOP)” initiative, is organizing a Digital Empowerment Training Program for MSMEs, entrepreneurs, and Self-Help Groups (SHGs).
The program will be held on March 27 at ARCH College of Design and Business, Jaipur. It aims to equip entrepreneurs, artisans, MSMEs, and SHG members with essential knowledge to expand their businesses through digital platforms.
The event will witness the gracious presence of Ms. Archana Surana, Founder and Director of ARCH College; Ms. Ritu Nanda, Retired RAS and Director (Administration); and Ms. Megha Jain, Head of Communication.
The training sessions will be conducted by National Award-winning Master Artisan Dr. Deepak Sankit, along with Mr. Ripudaman Swami and Mr. Vikas Jain. They will provide practical guidance on digital tools, business development, and expansion opportunities.
The program is designed to offer hands-on knowledge on key topics such as:
Digital marketing strategies
Registration and operations on online marketplaces
Branding and promotion
Leveraging government schemes for business growth
This initiative under ODOP is a significant step toward digitally empowering grassroots entrepreneurs and artisans, enabling them to connect with wider markets. Active participation from MSME sector stakeholders is expected, strengthening the vision of “Vocal for Local” and Atmanirbhar Bharat.